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Atawich 2025 ©
ATAWICH BRAND VISUAL GUILDELINE
Atawich / Logo
LOGO
Monsters have always symbolized boldness, appetite, and boundless energy. The fusion of this lovable creature with a burger creates a strong, memorable, and playful symbol for Atawich. This unique mark enhances the brand’s visual identity across various media — from packaging to signage — and establishes a fun, fearless connection with its audience through the expression of different emotions like hunger, excitement, and satisfaction.
Logo
Construction
The use of geometric shapes gives the logo a structured and contemporary feel, reflecting the brand’s modern approach to fast-casual dining. At the same time, the hand-drawn aspect adds a personal, friendly touch, suggesting creativity and a human connection. This combination of design elements works together to create a logo that is not only visually appealing but also resonates with burger lovers on an emotional level, inviting them to enjoy the brand in a positive and welcoming manner.
English
Logotype
The Atawich English logotype is designed inspired by hand-drawn lines. The free-flowing and connected hand-drawn lines, alongside the combined monster-and-burger symbol, create a strong and balanced visual identity for the viewer. The subtitle “MONSTER LECKER” reinforces the brand’s bold and playful character.
General Lockups
Use only the following combinations to keep the sign consistent and lasting in the minds of the audience. It is necessary to maintain the distances and sizes of the elements of each composition and avoid manipulating them.
Clearspace
The presence of empty space around the sign ensures clarity and transparency. According to the following figure, leave an empty border equal to half the height of the lock-up.
Logo Colors
The contact of the logo with colors is allowed only in the following cases:
Use the black version on light backgrounds.
Use the pea version on dark backgrounds.
You are allowed to use the colors provided in the color palette section for the mark and its background.
Minimum Size
Print: 2.5cm - Digital: 72px
Print: 1cm - Digital: 32px
Print: 1cm - Digital: 32px
Partnership
In cases of co-branding (e.g., delivery apps, partnerships), use a vertical line to separate the marks. The space between the marks and the line is half the size of an Atawich monster mark.
App Icons
For app and social media icons (Instagram, Snapchat, food delivery apps), use the monster + burger symbol independently in a container. The alignments are as specified in the guidelines.
Logo Crimes
To maintain the integrity of the logo and ensure brand consistency, please do not misuse it. Some of the incorrect uses are listed below:
You are not allowed to rotate the logo.
Do not scale the logo unproportionally.
You are not allowed to generate new lockup.
Do not use low color contrast.
You are not allowed to apply visual effects to the logo.
